Western Neighborhoods Project (WNP) is a 501(c)3 California nonprofit organization, formed in 1999, that preserves and shares the history and culture of the neighborhoods in west-ern San Francisco. 

I collaborated with the Director of WNP to design their Annual Appeal letter and social media campaign for 2023. It was important that the letter worked on both digital and physical print platforms, as some of their members prefer to operate in an analogue manner. They were also up against a tight deadline and needed the letter within a week to send out to their contacts. To achieve this, I lever- aged the template from the 2022 Annual Appeal letter to design the 2023 Annual Appeal marketing collection, which included a letter, a Mailchimp email and a digital ad. I used the WNP imagery, typeface

and color palette to align with their brand identity and designed a layout that was scalable and would be cohesive across platforms.